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Socially Responsible Consumers – A Trojan Horse of Neoliberalism?

Craig Thompson

Craig Thompson

Churchill-Bascom Professor of Marketing, Wisconsin School of Business, University of WisconsinMadison,
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Thompson, Craig
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Ankita Kumar

Ankita Kumar

Assistant Professor of Markets, Innovation and Design, Freeman College of Management, Bucknell UniversityLewisburg,
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Kumar, Ankita
  
Apr 30, 2022
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Published Online: Apr 30, 2022
Page range: 19 - 23
DOI: https://doi.org/10.2478/nimmir-2022-0003
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© 2022 Craig Thompson et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Thompson, Craig
Churchill-Bascom Professor of Marketing, Wisconsin School of Business, University of WisconsinMadison
Kumar, Ankita
Assistant Professor of Markets, Innovation and Design, Freeman College of Management, Bucknell UniversityLewisburg
Language:
English
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2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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