O artykule
Data publikacji: 05 maj 2021
Zakres stron: 46 - 51
DOI: https://doi.org/10.2478/nimmir-2021-0008
Słowa kluczowe
© 2021 Fabian Buder et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Buder, Fabian
Head of Future & Trends Research, Nuremberg Institute for Market DecisionsNuremberg, Germany
Pauwels, Koen
Distinguished Professor of Marketing, Northeastern UniversityBoston
Daikoku, Kairun
Journalist, Nuremberg Institute for Market DecisionsNuremberg, Germany