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Publicado en línea: 05 may 2021
Páginas: 46 - 51
DOI: https://doi.org/10.2478/nimmir-2021-0008
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© 2021 Fabian Buder et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Buder, Fabian
Head of Future & Trends Research, Nuremberg Institute for Market DecisionsNuremberg, Germany
Pauwels, Koen
Distinguished Professor of Marketing, Northeastern UniversityBoston
Daikoku, Kairun
Journalist, Nuremberg Institute for Market DecisionsNuremberg, Germany