<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>In our augmented world, many decision situations are designed by smart technologies. Artificial intelligence helps reduce information overload, filter relevant information and limit an otherwise overwhelming abundance of choices. While such algorithms make our lives more convenient, they also fulfill various organizational objectives that users may not be aware of and that may not be in their best interest. We do not know whether algorithms truly optimize the benefits of their users or rather the return on investment of a company. They are not only designed for convenience but also to be addictive, and this opens the doors for manipulation. Therefore, augmented decision making undermines the freedom of choice. To limit the threats of augmented decisions and enable humans to be critical towards the outcomes of artificial intelligence–driven recommendations, everybody should develop “algorithmic literacy.” It involves a basic understanding of artificial intelligence and how algorithms work in the background. Algorithmic literacy also requires that users understand the role and value of the personal data they sacrifice in exchange for decision augmentation.</p>
</abstract>

In our augmented world, many decision situations are designed by smart technologies. Artificial intelligence helps reduce information overload, filter relevant information and limit an otherwise overwhelming abundance of choices. While such algorithms make our lives more convenient, they also fulfill various organizational objectives that users may not be aware of and that may not be in their best interest. We do not know whether algorithms truly optimize the benefits of their users or rather the return on investment of a company. They are not only designed for convenience but also to be addictive, and this opens the doors for manipulation. Therefore, augmented decision making undermines the freedom of choice. To limit the threats of augmented decisions and enable humans to be critical towards the outcomes of artificial intelligence–driven recommendations, everybody should develop “algorithmic literacy.” It involves a basic understanding of artificial intelligence and how algorithms work in the background. Algorithmic literacy also requires that users understand the role and value of the personal data they sacrifice in exchange for decision augmentation.

The Illusion of Free Choice in the Age of Augmented Decisions

NIM Marketing Intelligence Review

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

{"article-title":"The Illusion of Free Choice in the Age of Augmented Decisions"}

In our augmented world, many decision situations are designed by smart technologies. Artificial intelligence helps reduce information overload, filter relevant...

The Illusion of Free Choice in the Age of Augmented Decisions

Data publikacji: 05 maj 2021

Zakres stron: 46 - 51

DOI: https://doi.org/10.2478/nimmir-2021-0008

Słowa kluczowe
Augmented Intelligence, Decision-Making, AI, Algorithms, Free Choice

© 2021 Fabian Buder et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

The Illusion of Free Choice in the Age of Augmented Decisions

Data publikacji: 05 maj 2021

Zakres stron: 46 - 51

DOI: https://doi.org/10.2478/nimmir-2021-0008

Słowa kluczoweAugmented Intelligence, Decision-Making, AI, Algorithms, Free Choice

© 2021 Fabian Buder et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Słowa kluczowe
Augmented Intelligence, Decision-Making, AI, Algorithms, Free Choice