Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand

Data publikacji: 24 paź 2019

Zakres stron: 278 - 291

DOI: https://doi.org/10.2478/mmcks-2019-0020

Słowa kluczowe

brand experience, brand love, customer satisfaction, customer loyalty, retail

© 2019 Pedro Ferreira et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.