Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand
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24 oct 2019
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Publicado en línea: 24 oct 2019
Páginas: 278 - 291
DOI: https://doi.org/10.2478/mmcks-2019-0020
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© 2019 Pedro Ferreira et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Ferreira, Pedro
Univ Portucalense, Research on Economics, Management and Information Technologies – REMITPorto, Portugal
Rodrigues, Paula
University Lusíada-NorthPorto, Portugal
Rodrigues, Pedro
University Lusíada-NorthPorto, Portugal