Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand

Pubblicato online: 24 ott 2019

Pagine: 278 - 291

DOI: https://doi.org/10.2478/mmcks-2019-0020

Parole chiave

brand experience, brand love, customer satisfaction, customer loyalty, retail

© 2019 Pedro Ferreira et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.