Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand
, et
24 oct. 2019
À propos de cet article
Publié en ligne: 24 oct. 2019
Pages: 278 - 291
DOI: https://doi.org/10.2478/mmcks-2019-0020
Mots clés
© 2019 Pedro Ferreira et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Ferreira, Pedro
Univ Portucalense, Research on Economics, Management and Information Technologies – REMITPorto, Portugal
Rodrigues, Paula
University Lusíada-NorthPorto, Portugal
Rodrigues, Pedro
University Lusíada-NorthPorto, Portugal