Emotional Determinants of Snack Consumption by Polish Consumers
Ewa Jerzyk
Poznań University of Economics and Business, Department of Marketing StrategiesPoznań, Poland
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, Mirosława Kaczmarek
Poznań University of Economics and Business, Department of Market Research and Services, Al. Niepodległości 10Poznań, Poland
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, Dobrosława Mruk-Tomczak
Poznań University of Economics and Business, Department of Product MarketingPoznań, Poland
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oraz Natalia Gluza
Poznań University of Economics and Business, Department of Marketing StrategiesPoznań, Poland
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25 cze 2024
O artykule
Kategoria artykułu: Research Article
Data publikacji: 25 cze 2024
Zakres stron: 46 - 67
Otrzymano: 04 wrz 2023
Przyjęty: 10 kwi 2024
DOI: https://doi.org/10.2478/minib-2024-0009
Słowa kluczowe
© 2024 Ewa Jerzyk et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Jerzyk, Ewa
Poznań University of Economics and Business, Department of Marketing StrategiesPoznań, Poland
Kaczmarek, Mirosława
Poznań University of Economics and Business, Department of Market Research and Services, Al. Niepodległości 10Poznań, Poland
Mruk-Tomczak, Dobrosława
Poznań University of Economics and Business, Department of Product MarketingPoznań, Poland
Gluza, Natalia
Poznań University of Economics and Business, Department of Marketing StrategiesPoznań, Poland