Emotional Determinants of Snack Consumption by Polish Consumers
Ewa Jerzyk
Poznań University of Economics and Business, Department of Marketing StrategiesPoznań, Poland
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, Mirosława Kaczmarek
Poznań University of Economics and Business, Department of Market Research and Services, Al. Niepodległości 10Poznań, Poland
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, Dobrosława Mruk-Tomczak
Poznań University of Economics and Business, Department of Product MarketingPoznań, Poland
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e Natalia Gluza
Poznań University of Economics and Business, Department of Marketing StrategiesPoznań, Poland
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25 giu 2024
INFORMAZIONI SU QUESTO ARTICOLO
Categoria dell'articolo: Research Article
Pubblicato online: 25 giu 2024
Pagine: 46 - 67
Ricevuto: 04 set 2023
Accettato: 10 apr 2024
DOI: https://doi.org/10.2478/minib-2024-0009
Parole chiave
© 2024 Ewa Jerzyk et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Jerzyk, Ewa
Poznań University of Economics and Business, Department of Marketing StrategiesPoznań, Poland
Kaczmarek, Mirosława
Poznań University of Economics and Business, Department of Market Research and Services, Al. Niepodległości 10Poznań, Poland
Mruk-Tomczak, Dobrosława
Poznań University of Economics and Business, Department of Product MarketingPoznań, Poland
Gluza, Natalia
Poznań University of Economics and Business, Department of Marketing StrategiesPoznań, Poland