Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences

Kategoria artykułu: research article

Data publikacji: 30 cze 2023

Zakres stron: 111 - 133

Otrzymano: 02 kwi 2023

Przyjęty: 31 maj 2023

DOI: https://doi.org/10.2478/minib-2023-0012

Słowa kluczowe

bibliometric analysis, citation analysis, co-citation analysis, electronic word of mouth, whisper marketing, word of mouth

© 2023 Krzysztof Błoński, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.