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Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences

Krzysztof Błoński

Błoński, Krzysztof

Jun 30, 2023

Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences's Cover Image

Marketing of Scientific and Research Organizations

Volume 48 (2023): Issue 2 (June 2023)

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Article Category: research article

Published Online: Jun 30, 2023

Page range: 111 - 133

Received: Apr 02, 2023

Accepted: May 31, 2023

DOI: https://doi.org/10.2478/minib-2023-0012

Keywords
bibliometric analysis, citation analysis, co-citation analysis, electronic word of mouth, whisper marketing, word of mouth

© 2023 Krzysztof Błoński, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Błoński, Krzysztof

University of Szczecin, Institute of ManagementSzczecin, Poland

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research

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