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Dobrosława Mruk-Tomczak
Department of Product Marketing, Poznań University of Economics and BusinessPoznań, Poland
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oraz Ewa Jerzyk
Department of Marketing Strategies, Poznań University of Economics and BusinessPoznań, Poland
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30 cze 2023
O artykule
Kategoria artykułu: research article
Data publikacji: 30 cze 2023
Zakres stron: 17 - 40
Otrzymano: 06 mar 2023
Przyjęty: 18 maj 2023
DOI: https://doi.org/10.2478/minib-2023-0008
Słowa kluczowe
© 2023 Dobrosława Mruk-Tomczak et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Mruk-Tomczak, Dobrosława
Department of Product Marketing, Poznań University of Economics and BusinessPoznań, Poland
Jerzyk, Ewa
Department of Marketing Strategies, Poznań University of Economics and BusinessPoznań, Poland