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Dobrosława Mruk-Tomczak
Department of Product Marketing, Poznań University of Economics and BusinessPoznań, Poland
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y Ewa Jerzyk
Department of Marketing Strategies, Poznań University of Economics and BusinessPoznań, Poland
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30 jun 2023
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Categoría del artículo: research article
Publicado en línea: 30 jun 2023
Páginas: 17 - 40
Recibido: 06 mar 2023
Aceptado: 18 may 2023
DOI: https://doi.org/10.2478/minib-2023-0008
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© 2023 Dobrosława Mruk-Tomczak et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Mruk-Tomczak, Dobrosława
Department of Product Marketing, Poznań University of Economics and BusinessPoznań, Poland
Jerzyk, Ewa
Department of Marketing Strategies, Poznań University of Economics and BusinessPoznań, Poland