Regional brands produced beyond the region: An analysis of beer brands from recently closed breweries in Europe

Data publikacji: 08 paź 2021

Zakres stron: 168 - 183

Otrzymano: 05 gru 2020

Przyjęty: 10 maj 2021

DOI: https://doi.org/10.2478/mgr-2021-0013

Słowa kluczowe

acquisitions, brewing industry, globalisation, regional branding, spatial identity, Europe

© 2021 Jiří Hasman et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.