Regional brands produced beyond the region: An analysis of beer brands from recently closed breweries in Europe

Online veröffentlicht: 08. Okt. 2021

Seitenbereich: 168 - 183

Eingereicht: 05. Dez. 2020

Akzeptiert: 10. Mai 2021

DOI: https://doi.org/10.2478/mgr-2021-0013

Schlüsselwörter

acquisitions, brewing industry, globalisation, regional branding, spatial identity, Europe

© 2021 Jiří Hasman et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.