Regional brands produced beyond the region: An analysis of beer brands from recently closed breweries in Europe

Publié en ligne: 08 oct. 2021

Pages: 168 - 183

Reçu: 05 déc. 2020

Accepté: 10 mai 2021

DOI: https://doi.org/10.2478/mgr-2021-0013

Mots clés

acquisitions, brewing industry, globalisation, regional branding, spatial identity, Europe

© 2021 Jiří Hasman et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.