Regional brands produced beyond the region: An analysis of beer brands from recently closed breweries in Europe

Pubblicato online: 08 ott 2021

Pagine: 168 - 183

Ricevuto: 05 dic 2020

Accettato: 10 mag 2021

DOI: https://doi.org/10.2478/mgr-2021-0013

Parole chiave

acquisitions, brewing industry, globalisation, regional branding, spatial identity, Europe

© 2021 Jiří Hasman et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.