Creating Consumer Loyalty in the Field of Using Over-the-Counter Products

Data publikacji: 04 maj 2020

Zakres stron: 1 - 20

Otrzymano: 09 gru 2018

Przyjęty: 28 lut 2019

DOI: https://doi.org/10.2478/ethemes-2019-0001

Słowa kluczowe

over-the-counter products, consumer loyalty, perceived risk, pharmacist expertise, price sensitivity, promotional activities

© 2019 Srđan Šapić et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.