Otwarty dostęp

Creating Consumer Loyalty in the Field of Using Over-the-Counter Products


Zacytuj

Almalak, H., Albluwi, Al., Alkhelb, DA., Alsaleh, HM., Khan, TM., Hassali, MA. & Aljadhey, H. (2014). Student’s attitude toward use of over the counter medicines during exams in Saudi Arabia. Saudi Pharmaceutical Journal, 22 (2), 107-11210.1016/j.jsps.2013.02.004Search in Google Scholar

Bahari, M. & Ling, Y. (2010). Factors contributing to customer satisfaction with community pharmacies in Malaysia. Journal of Public Health, 18 (1), 35-41, doi: 10.1007/s10389-009-0280-710.1007/s10389-009-0280-7Search in Google Scholar

Chandra, A. & Holt, G. (1999). Pharmaceutical advertisements: how do they deceive patients. Journal of Business Ethics, 18 (4), 359-366, doi:10.1023/A:100592441240610.1023/A:1005924412406Search in Google Scholar

Cho, J. & Lee, T. (2013). The factors contributing to expenditures on over the counter drugs in South Korea. Value in Health Regional Issues, 2(1), 147-151, doi: 10.1016/j.vhri.2013.01.01010.1016/j.vhri.2013.01.010Search in Google Scholar

Cooper, R. (2013). Over the counter medicine abuse- review of the literature. Journal of Substance Use, 18 (2), 82-107, doi:10.3109/14659891.2011.61500210.3109/14659891.2011.615002Search in Google Scholar

Creyer, E., Hrsistodoulakis, I. & Cole, C. (2001). Changing a drug from Rx to OTC status: the consumer behaviour and public policy implications of switch drugs. Journal of Product & Brand Management, 10(1), 52–64, doi: 10.1108/1061042011038282110.1108/10610420110382821Search in Google Scholar

Customer experience in the pharmaceutical sector: getting closer to the patient, Health Research Institute, 2013Search in Google Scholar

Glasziou, P. P. (2002) Analgesia and public health: what are the challenges? American Journal of Therapeutics, 9 (3), 207–21310.1097/00045391-200205000-00006Search in Google Scholar

Guido, G., Pino, G. & Frangipane, D. (2011). The role of credibility and perceived image of supermarket stores as valuable providers of OTC drugs. Journal of Marketing Management, Vol 27 (3), 207-224, doi: 10.1080/0267257X.2011.545669}10.1080/0267257X.2011.545669Search in Google Scholar

Haddad, M., Hamam, F. & Shakshir, S. (2013). General Public Knowledge, perception and practice towards pharmaceutical drug advertisements in the western region of KSA. Saudi Pharmaceutical Journal, 22 (2), 119-126, doi: 10.1016/j.jsps.2013.03.00210.1016/j.jsps.2013.03.002Search in Google Scholar

Hayashi, M., Masuda, S. & Kimura, H. (2015). Key information providers, channels, and characteristics of Japanese consumers’ informed choices of over-the-counter medications. SpringerPlus, 4:737, 2-11, doi: 10.1186/s40064-015-1549-710.1186/s40064-015-1549-7Search in Google Scholar

Holmström I.K.,Bastholm-Rahmner P.,Bernsten, C.,Röing M. & Björkman, I. (2014). Swedish teenagers and over the counter analgesics-responsible, casual or careless use. Research in Social and Administrative Pharmacy, 10 (2), 408-418, doi: 10.1016/j.sapharm.2013.06.00410.1016/j.sapharm.2013.06.004Search in Google Scholar

Jobber, D. & Fahy, J. (2006). Osnovi marketinga, Data StatusSearch in Google Scholar

Kotler, P, Keller, K., (2007). Marketing menadžment, Data StatusSearch in Google Scholar

Kwan, D., Boon, H., Hirschkorn, K., Welsh, S., Jurgens, T., Eccott, L., Heschuk, S., Griener, G., Cohen-Kohler, J. (2008). Exploring consumer and pharmacist views on the professional role of the pharmacist with respect to natural health products: a study of focus groups, BMC Complementary and Alternative Medicine, 8(1):40, doi: 10.1186/1472-6882-8-4010.1186/1472-6882-8-40Search in Google Scholar

Leeflang, P. & Wieringa, J. (2010). Modeling the effects of pharmaceutical marketing, Marketing Letters, 21(2), 121-133, doi: 10.1007/s11002-009-9092-3}10.1007/s11002-009-9092-3Search in Google Scholar

Lichtenstein, R., Ridgway N, Richard G. & Netemeyer, R. (1993). Price perception and consumer shopping behaviour: A field study. Journal of Marketing Research, 30 (2), 234-24510.1177/002224379303000208Search in Google Scholar

Lodorfos, G., Mulvana, K. & Temperley, J. (2006). Consumer behaviour: experience, price, trust and subjective norms in the OTC pharmaceutical market. Innovative Marketing, Vol.2, Iss.3, 41-66Search in Google Scholar

Lostakova, H. & Horakova, V. (2014). Usefulness of Tools to Enhance Retention and Loyalty in Purchasing OTC Drugs from the Perspective of Clients of B&M Pharmacies. Procedia - Social and Behavioural Sciences, 150, 576 – 589, doi: 10.1016/j.sbspro.2014.09.07710.1016/j.sbspro.2014.09.077Search in Google Scholar

Mardanov, I. & Ricks, J. (2013). Pharmacist professionalism, helpfulness, and consumer behaviour linkage, Journal of Medical Marketing,13(4) 221–230, doi: 10.1177/174579041351023710.1177/1745790413510237Search in Google Scholar

Maričić, B. (2002). Ponašanje potrošača, Ekonomski fakultet BeogradSearch in Google Scholar

Marinković, V. (2008). Kreiranje baze lojalnih potrošača, Ekonomski horizonti, 10, 109-127Search in Google Scholar

Marinković, V. (2012). Marketinški aspekti satisfakcije i lojalnosti, Orijentacija na potrošače u savremenom bankarskom poslovanju, Ekonomski fakultet Univerziteta u KragujevcuSearch in Google Scholar

Marinković, V., Senić, V. & Dimitrovski, D. (2013). Merenje stavova potrošača o kvalitetu usluga u restoraterstvu. Teme, 1, 319-339Search in Google Scholar

Nunnally, J. C. (1978). Introduction to Psychological Measurement. New York: McGraw-Hill.Search in Google Scholar

Olbrich, R. & Jansen, C. (2014). Price quality relationship in pricing strategies for private labels. Journal of Product & Brand Management, 23 (6), 429-43810.1108/JPBM-06-2014-0627Search in Google Scholar

Piecuch, A. & Kozłowska –Wojciechowska, M. (2013). Self-medication in Poland: the pharmacist’s advisory role in Warsaw, Int J Clin Pharm, 35 (2):225–22910.1007/s11096-012-9734-zSearch in Google Scholar

Pileggi,C., Mascaro,V., Bianco, A. & Pavia, M. (2015). Over-the-Counter Drugs and Complementary Medications Use among Children in Southern Italy, BioMed Research International, 1-810.1155/2015/413912Search in Google Scholar

Porteous, T., Bond, C, Hannaford, P. & Sinclair, H. (2005). How and why are non prescription analgesics used in Scotland? Family Practice, 22 (1), 78-8510.1093/fampra/cmh719Search in Google Scholar

Rosa-Díaz, I.M. (2004). Price knowledge: effects of consumers attitudes toward prices, demographics and sociocultural characteristics, Journal of Product and Brand Management, 13(6), 406-42810.1108/10610420410560307Search in Google Scholar

Rowley, A. (2014). Regulations of non prescription drug Product, www.fda.gov, 10.02.2018.Search in Google Scholar

Shohel, M., Islam, T., Al-Amin, M., Islam, A. & Rahman, M. (2013). Investigation of Consumer Attitudes, Intentions and Brand Loyal Behaviour on the OTC Drugs in Bangladesh. British Journal of Pharmaceutical Research 3(3): 454-46410.9734/BJPR/2013/3717Search in Google Scholar

Villako, P., Volmer, D. & Raal, A. (2012). Factors influencing purchase of and counseling about prescription and otc medicines at community pharmacies in Tallinn, Estonia. Acta Poloniae Pharmaceutica- Drug Research, Vol. 69, No. 2, 335-340Search in Google Scholar

Weiss, S. (2009). Compliance packaging for over-the-counter drug products, Journal Public Health, 17:155–16410.1007/s10389-008-0233-6Search in Google Scholar

Wieringa, J.E., Reber, K, C., Leeflang, P. (2015). Improving pharmacy store performance: the merits of over the counter drugs. European Journal of Marketing, 49, (7/8), 1276-129910.1108/EJM-06-2013-0331Search in Google Scholar

Zakaria, I., Rahman, B., Othman, A, K, Mohamed Yunus, N.A., Dzulkipli, R. M., & Faiz Osman M.A. (2014). The Relationship between Loyalty Program, Customer Satisfaction and Customer Loyalty in Retail Industry: A Case Study. Procedia - Social and Behavioural Sciences 129, 23 – 3010.1016/j.sbspro.2014.03.643Search in Google Scholar

eISSN:
2217-3668
Język:
Angielski
Częstotliwość wydawania:
4 razy w roku
Dziedziny czasopisma:
Business and Economics, Political Economics, other, Business Management