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Economic Themes
Volume 57 (2019): Issue 1 (March 2019)
Open Access
Creating Consumer Loyalty in the Field of Using Over-the-Counter Products
Srđan Šapić
Srđan Šapić
University of Kragujevac, Faculty of Economics
Serbia
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Šapić, Srđan
,
Milan Kocić
Milan Kocić
University of Kragujevac, Faculty of Economics
Serbia
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Kocić, Milan
and
Katarina Radaković
Katarina Radaković
University of Kragujevac, Faculty of Economics
Serbia
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Radaković, Katarina
May 04, 2020
Economic Themes
Volume 57 (2019): Issue 1 (March 2019)
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Published Online:
May 04, 2020
Page range:
1 - 20
Received:
Dec 09, 2018
Accepted:
Feb 28, 2019
DOI:
https://doi.org/10.2478/ethemes-2019-0001
Keywords
over-the-counter products
,
consumer loyalty
,
perceived risk
,
pharmacist expertise
,
price sensitivity
,
promotional activities
© 2019 Srđan Šapić et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
