Analysis of National Wave Brand Value and New Consumer Class Loyalty Combined with the HIROSE Model

Data publikacji: 03 cze 2024

Otrzymano: 02 mar 2024

Przyjęty: 02 maj 2024

DOI: https://doi.org/10.2478/amns-2024-1376

Słowa kluczowe

HIROSE model, M-HIROSE model, Multiple regression, National tide brand value

© 2024 Lan Ma, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.