Analysis of National Wave Brand Value and New Consumer Class Loyalty Combined with the HIROSE Model

Publié en ligne: 03 juin 2024

Reçu: 02 mars 2024

Accepté: 02 mai 2024

DOI: https://doi.org/10.2478/amns-2024-1376

Mots clés

HIROSE model, M-HIROSE model, Multiple regression, National tide brand value

© 2024 Lan Ma, published by Sciendo

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