Analysis of National Wave Brand Value and New Consumer Class Loyalty Combined with the HIROSE Model

Pubblicato online: 03 giu 2024

Ricevuto: 02 mar 2024

Accettato: 02 mag 2024

DOI: https://doi.org/10.2478/amns-2024-1376

Parole chiave

HIROSE model, M-HIROSE model, Multiple regression, National tide brand value

© 2024 Lan Ma, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.