Analysis of National Wave Brand Value and New Consumer Class Loyalty Combined with the HIROSE Model

Online veröffentlicht: 03. Juni 2024

Eingereicht: 02. März 2024

Akzeptiert: 02. Mai 2024

DOI: https://doi.org/10.2478/amns-2024-1376

Schlüsselwörter

HIROSE model, M-HIROSE model, Multiple regression, National tide brand value

© 2024 Lan Ma, published by Sciendo

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