NIM Marketing Intelligence Review

NIM Nuremberg Institute for Market Decisions

Managing Editor and contact
Christine Kittinger-Rosanelli　
Christine.Kittinger@nim.org
www.nim.org

Editorial Advisory Board NIM Marketing Intelligence Review

Susan Fournier
Allen Questrom Professor and Dean, Questrom School of Business, Boston University, USA,
https://www.bu.edu/questrom/profile/susan-fournier/

Giana Eckhardt
Professor of Marketing, King´s College London, England,
https://www.kcl.ac.uk/people/giana-m-eckhardt

Nicole Koschate-Fischer
Professor of Marketing, University of Erlangen-Nuremberg, Germany,
https://www.marketing-intelligence.rw.fau.de/team/lehrstuhlinhaberin-2/

Srinivas Reddy
Visiting Professor of Marketing, Centre for Marketing Leadership, Kellogg School of Northwestern University
https://www.kellogg.northwestern.edu/faculty/directory/srinivas_reddy.aspx www.smu.edu.sg

Werner Reinartz
Professor of Marketing and Retailing, University of Cologne, Germany,
https://wiso.uni-koeln.de/de/forschung/find-an-expert/experts/prof-werner-reinartz-phd

Bernd Skiera
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany,
https://www.marketing.uni-frankfurt.de/de/professoren/skiera/prof-dr-bernd-skiera.html

Caroline Wiertz
Professor of Marketing, Cass Business School, London, England,
www.cass.city.ac.uk/faculties-and-research/experts/caroline-wiertz

Anja Dieckmann
Professor of Business Psychology, Aalen University, Germany,
https://www.hs-aalen.de/en/users/21741

Andreas Neus
Managing Director and Vice President, NIM Nuremberg Institute for Market Decisions, Germany,
https://www.nim.org/ueber-uns/team/dr-andreas-neus

Guest Editors

Each issue is edited by a guest editor and renowned researcher on the topic of the issue.

Frank Germann,
Chair of the Marketing Department; Viola D. Hank Associate Professor of Marketing
https://mendoza.nd.edu/mendoza-directory/profile/frank-germann/
(Vol. 17 No. 2, 2025 - forthcoming)

Jenna Drenten,
Associate Professor of Marketing, Quinlan School of Business, Loyola University Chicago
https://www.luc.edu/quinlan/whyquinlan/facultyandstaff/profiles/drentenjenna.shtml
(Vol. 17 No. 1, 2025)

Andrei Hagui,
Associate Professor, Information Systems, Questrom School of Business, Boston University, USA
https://www.bu.edu/questrom/profile/andrei-hagiu/
(Vol. 16 No. 2, 2024)

Bobby Zhou,
Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland, USA
https://www.rhsmith.umd.edu/directory/bo-bobby-zhou
(Vol. 16 No. 2, 2024)

Mark Heitmann,
Professor of Marketing and Customer Insight, University of Hamburg, Germany
https://www.bwl.uni-hamburg.de/en/ci/ueber-uns/team/mark-heitmann.html
(Vol. 16 No. 1, 2024 )

Jella Pfeiffer
Professor of Digitalization, E-Business and Operations Management
Justus-Liebig-Universität Gießen, Germany
(Vol. 15 No.2, 2023)

Koen Pauwels
Distinguished Professor of Marketing and Co-Founder of the DATA Initiative
D’Amore-McKim School of Business at Northeastern University, Boston, MA, USA
https://damore-mckim.northeastern.edu/people/koen-pauwels/
(Vol. 15 No 1, 2023 and Vol. 7 No. 1, 2015)

David J. Reibstein
William S. Woodside Professor and Professor of Marketing
The Wharton School, University of Pennsylvania, Philadelphia, PA, USA
https://marketing.wharton.upenn.edu/profile/reibstei/
(Vol. 15 No 1, 2023)

Bernd Skiera
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany
https://www.marketing.uni-frankfurt.de/de/professoren/skiera/prof-dr-bernd-skiera.html
(Vol. 14 No. 2, 2022)

Daiane Scaraboto
Professor of Marketing, The University of Melbourne, Australia　
https://www.linkedin.com/in/daiane-scaraboto-b2651214/?originalSubdomain=au
(Vol. 14 No.1, May 2022)

Daniel Korschun
Professor of Marketing, LeBow College of Business, Drexel University, Philadelphia, USA
(Vol. 13 No.2, November 2021)

Caroline Wiertz
Professor of Marketing, Cass Business School, City, University of London, England
www.cass.city.ac.uk/faculties-and-research/experts/caroline-wiertz
(Vol. 13 No.1, May 2021)

Giana Eckhardt
Professor of Marketing, King´s College London, England
https://www.kcl.ac.uk/people/giana-m-eckhardt
(Vol. 12 No.2, November 2020)

Kurt Matzler
Professor of Strategic Management, University of Innsbruck, Austria
www.uibk.ac.at/smt/strategic-management/team/matzler.html.de
(Vol. 12 No.1, May 2020)

Christian Hildebrand,
Professor of Marketing Analytics and Director of the Institute of Behavioral Science and Technology (IBT), University of St. Gallen, Switzerland
https://www.ibt.unisg.ch/team/christian-hildebrand/
(Vol. 11 No.2, November 2019)

Werner Reinartz,
University of Cologne, Germany
https://wiso.uni-koeln.de/de/forschung/find-an-expert/experts/prof-werner-reinartz-phd
(Vol. 9 No.1, 2017 and Vol. 11 No. 1, 2019)

Donna Hoffman and Tom Novak,
George Washington University, Washington, USA
https://postsocial.gwu.edu/faculty/
(Vol. 10 No. 2, 2018)

Susan Fournier and Shuba Srinivasan,
Questrom School of Business, Boston University, USA
www.bu.edu/questrom/profile/susan-fournier/
questromapps.bu.edu/mgmt_new/profiles/SrinivasanShuba.html
(Vol. 10 No.1, 2018)

Andrew Stephen,
Said Business School at Oxford University, England
www.sbs.ox.ac.uk/community/people/andrew-stephen
(Vol. 9 No.2, 2017)

Srinivas Reddy,
Visiting Professor of Marketing, Centre for Marketing Leadership, Kellogg School of Northwestern University, Evanston, USA
https://www.kellogg.northwestern.edu/faculty/directory/srinivas_reddy.aspx www.smu.edu.sg
(Vol. 9 No.1, 2017)

Bernd Skiera,
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany
www.ecommerce.wiwi.uni-frankfurt.de
(Vol. 8 No. 2, 2016)

CB Bhattacharya,
Zoffer Chair of Sustainability and Ethics, University of Pittsburgh, PA, USA
https://business.pitt.edu/professors/cb-bhattacharya/
(Vol. 8 No. 1, 2016)

Jan Landwehr,
Goethe-University, Frankfurt am Main, Germany
https://www.marketing.uni-frankfurt.de/en/professoren/landwehr/prof-dr-jan-landwehr.html
(Vol. 7 No. 2, 2015)

Andreas Herrmann,
at the time University of St. Gallen, Switzerland
(Vol. 7 No. 2, 2015)

Robert V. Kozinets,
Professor of Marketing, University of Southern California, USA
https://annenberg.usc.edu/faculty/robert-kozinets
(Vol. 6 No. 2, 2014)

Andrea Groeppel-Klein,
Institute of Consumer and Behavior Research, Germany
www.uni-saarland.de/lehrstuhl/groeppel-klein/institut/direktorin.html
(Vol. 6 No. 1, 2014)

Herman Diller,
University of Erlangen-Nuremberg, Germany (Vol. 1 – 5)

Sciendo, a part of Paradigm Publishing Services