NIM Marketing Intelligence Review

NIM Nuremberg Institute for Market Decisions

Managing Editor and contact
Christine Kittinger-Rosanelli　
Christine.Kittinger@nim.org
www.nim.org

Editorial Advisory Board NIM Marketing Intelligence Review

Susan Fournier
Allen Questrom Professor and Dean, Questrom School of Business, Boston University, USA,
https://www.bu.edu/questrom/profile/susan-fournier/

Giana Eckhardt
Professor of Marketing, King´s College London, England,
https://www.kcl.ac.uk/people/giana-m-eckhardt

Nicole Koschate-Fischer
Professor of Marketing, University of Erlangen-Nuremberg, Germany,
https://www.marketing-intelligence.rw.fau.de/team/lehrstuhlinhaberin-2/

Srinivas Reddy
Visiting Professor of Marketing, Centre for Marketing Leadership, Kellogg School of Northwestern University
https://www.kellogg.northwestern.edu/faculty/directory/srinivas_reddy.aspx www.smu.edu.sg

Werner Reinartz
Professor of Marketing and Retailing, University of Cologne, Germany,
https://wiso.uni-koeln.de/de/forschung/find-an-expert/experts/prof-werner-reinartz-phd

Bernd Skiera
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany,
https://www.marketing.uni-frankfurt.de/de/professoren/skiera/prof-dr-bernd-skiera.html

Caroline Wiertz
Professor of Marketing, Cass Business School, London, England,
www.cass.city.ac.uk/faculties-and-research/experts/caroline-wiertz

Anja Dieckmann
Professor of Business Psychology, Aalen University, Germany,
https://www.hs-aalen.de/en/users/21741

Andreas Neus
Managing Director and Vice President, NIM Nuremberg Institute for Market Decisions, Germany,
https://www.nim.org/ueber-uns/team/dr-andreas-neus

Guest Editors

Each issue is edited by a guest editor and renowned researcher on the topic of the issue.

Jella Pfeiffer
Professor of Digitalization, E-Business and Operations Management
Justus-Liebig-Universität Gießen, Germany
https://www.uni-giessen.de/en/faculties/f02/faculty/professorships/business/digitalization-e-business-and-operations-management/team/prof-dr-jella-pfeiffer_eng?set_language=en
(Vol. 15 No.2, 2023)

Koen Pauwels
Distinguished Professor of Marketing and Co-Founder of the DATA Initiative
D’Amore-McKim School of Business at Northeastern University, Boston, MA, USA
https://damore-mckim.northeastern.edu/people/koen-pauwels/
(Vol. 15 No 1, 2023 and Vol. 7 No. 1, 2015)

David J. Reibstein
William S. Woodside Professor and Professor of Marketing
The Wharton School, University of Pennsylvania, Philadelphia, PA, USA
https://marketing.wharton.upenn.edu/profile/reibstei/
(Vol. 15 No 1, 2023)

Bernd Skiera
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany,
https://www.marketing.uni-frankfurt.de/de/professoren/skiera/prof-dr-bernd-skiera.html
(Vol. 14 No. 2, 2022)

Daiane Scaraboto
Professor of Marketing, The University of Melbourne, Australia　
https://www.linkedin.com/in/daiane-scaraboto-b2651214/?originalSubdomain=au
(Vol. 14 No.1, May 2022)

Daniel Korschun
Professor of Marketing, LeBow College of Business, Drexel University, Philadelphia, USA
https://www.lebow.drexel.edu/people/danielkorschun
(Vol. 13 No.2, November 2021)

Caroline Wiertz
Professor of Marketing, Cass Business School, City, University of London, England
www.cass.city.ac.uk/faculties-and-research/experts/caroline-wiertz
(Vol. 13 No.1, May 2021)

Giana Eckhardt
Professor of Marketing, King´s College London, England,
https://www.kcl.ac.uk/people/giana-m-eckhardt
(Vol. 12 No.2, November 2020)

Kurt Matzler
Professor of Strategic Management, University of Innsbruck, Austria
www.uibk.ac.at/smt/strategic-management/team/matzler.html.de
(Vol. 12 No.1, May 2020)

Christian Hildebrand,
Professor of Marketing Analytics and Director of the Institute of Behavioral Science and Technology (IBT), University of St. Gallen, Switzerland
https://www.ibt.unisg.ch/team/christian-hildebrand/
(Vol. 11 No.2, November 2019)

Werner Reinartz,
University of Cologne, Germany
https://wiso.uni-koeln.de/de/forschung/find-an-expert/experts/prof-werner-reinartz-phd
(Vol. 9 No.1, 2017 and Vol. 11 No. 1, 2019)

Donna Hoffman and Tom Novak,
George Washington University, Washington, USA
https://postsocial.gwu.edu/faculty/
(Vol. 10 No. 2, 2018)

Susan Fournier and Shuba Srinivasan,
Questrom School of Business, Boston University, USA
www.bu.edu/questrom/profile/susan-fournier/
questromapps.bu.edu/mgmt_new/profiles/SrinivasanShuba.html
(Vol. 10 No.1, 2018)

Andrew Stephen,
Said Business School at Oxford University, England
www.sbs.ox.ac.uk/community/people/andrew-stephen
(Vol. 9 No.2, 2017)

Srinivas Reddy,
Visiting Professor of Marketing, Centre for Marketing Leadership, Kellogg School of Northwestern University, Evanston, USA
https://www.kellogg.northwestern.edu/faculty/directory/srinivas_reddy.aspx www.smu.edu.sg
(Vol. 9 No.1, 2017)

Bernd Skiera,
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany
www.ecommerce.wiwi.uni-frankfurt.de
(Vol. 8 No. 2, 2016)

CB Bhattacharya,
Zoffer Chair of Sustainability and Ethics, University of Pittsburgh, PA, USA
https://business.pitt.edu/professors/cb-bhattacharya/
(Vol. 8 No. 1, 2016)

Jan Landwehr,
Goethe-University, Frankfurt am Main, Germany
https://www.marketing.uni-frankfurt.de/en/professoren/landwehr/prof-dr-jan-landwehr.html
(Vol. 7 No. 2, 2015)

Andreas Herrmann,
at the time University of St. Gallen, Switzerland
(Vol. 7 No. 2, 2015)

Robert V. Kozinets,
Professor of Marketing, University of Southern California, USA
https://annenberg.usc.edu/faculty/robert-kozinets
(Vol. 6 No. 2, 2014)

Andrea Groeppel-Klein,
Institute of Consumer and Behavior Research, Germany
www.uni-saarland.de/lehrstuhl/groeppel-klein/institut/direktorin.html
(Vol. 6 No. 1, 2014)

Herman Diller,
University of Erlangen-Nuremberg, Germany (Vol. 1 – 5)
www.marketing.wiso.uni-erlangen.de/team/uebersicht/alumni/ehemalige-inhaber.shtml

Andrei Hagui,
Associate Professor, Information Systems, Questrom School of Business, Boston University, USA, https://www.bu.edu/questrom/profile/andrei-hagiu/
(Vol. 16 No. 2, 2024 - forthcoming)

Bobby Zhou,
Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland, USA, https://www.rhsmith.umd.edu/directory/bo-bobby-zhou
(Vol. 16 No. 2, 2024 - forthcoming)

Mark Heitmann,
Professor of Marketing and Customer Insight, University of Hamburg, Germany https://www.bwl.uni-hamburg.de/en/ci/ueber-uns/team/mark-heitmann.html
(Vol. 16 No. 1, 2024 )

Publisher
De Gruyter Poland
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01-811 Warsaw, Poland
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