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NIM Marketing Intelligence Review
NIM Marketing Intelligence Review
formerly: GfK Marketing Intelligence Review
Open Access
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Volumes & Issues
Open Access | Oct 23, 2020
Playing the Trust Game Successfully in the Reputation Economy
Giana M. Eckhardt
Giana M. Eckhardt
Open Access | May 05, 2021
Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing
Caroline Wiertz
Caroline Wiertz
and
Christine Kittinger-Rosanelli
Christine Kittinger-Rosanelli
Open Access | Oct 22, 2021
Brand Activism Is Here to Stay: Here’s Why
Daniel Korschun
Daniel Korschun
Open Access | Apr 30, 2022
Sustainable Consumption: More Using, Less Shopping
Daiane Scaraboto
Daiane Scaraboto
Open Access | Oct 26, 2022
Challenges of Marketing Automation: Linking MarTech & SalesTech
Bernd Skiera
Bernd Skiera
Open Access | Oct 26, 2023
From E-Commerce to Virtual Commerce: The Exciting Opportunities of Virtual Shopping
Jella Pfeiffer
Jella Pfeiffer
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NIM Marketing Intelligence Review
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