Don’t tell me stories – the narratives of retirement and their relation with brand associations
Monika Hajdas
Wroclaw University of Economics and BusinessWroclaw, Poland
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, Joanna Radomska
Wroclaw University of Economics and BusinessWroclaw, Poland
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, Aleksandra Szpulak
Wroclaw University of Economics and BusinessWroclaw, Poland
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e Susana C. Silva
Católica Porto Business School, Universidade Católica PortuguesaPorto, Portugal
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31 mar 2022
INFORMAZIONI SU QUESTO ARTICOLO
Categoria dell'articolo: Empirical Paper
Pubblicato online: 31 mar 2022
Pagine: 17 - 32
Ricevuto: 07 feb 2022
Accettato: 31 mar 2022
DOI: https://doi.org/10.2478/ijme-2022-0005
Parole chiave
© 2022 Monika Hajdas et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Hajdas, Monika
Wroclaw University of Economics and BusinessWroclaw, Poland
Radomska, Joanna
Wroclaw University of Economics and BusinessWroclaw, Poland
Szpulak, Aleksandra
Wroclaw University of Economics and BusinessWroclaw, Poland
Silva, Susana C.
Católica Porto Business School, Universidade Católica PortuguesaPorto, Portugal