Rivista e Edizione

AHEAD OF PRINT

Volume 58 (2022): Edizione 1 (March 2022)

Volume 57 (2021): Edizione 4 (December 2021)

Volume 57 (2021): Edizione 3 (September 2021)

Volume 57 (2021): Edizione 2 (June 2021)

Volume 57 (2021): Edizione 1 (March 2021)

Volume 56 (2020): Edizione 4 (December 2020)

Volume 56 (2020): Edizione 3 (September 2020)

Volume 56 (2020): Edizione 2 (June 2020)

Volume 56 (2020): Edizione 1 (March 2020)

Volume 55 (2019): Edizione 4 (December 2019)

Volume 55 (2019): Edizione 3 (September 2019)

Volume 55 (2019): Edizione 2 (June 2019)

Volume 55 (2019): Edizione 1 (March 2019)

Volume 54 (2018): Edizione 4 (December 2018)

Volume 54 (2018): Edizione 3 (September 2018)

Volume 54 (2018): Edizione 2 (June 2018)

Volume 54 (2018): Edizione 1 (March 2018)

Volume 53 (2017): Edizione 4 (December 2017)

Volume 53 (2017): Edizione 3 (September 2017)

Volume 53 (2017): Edizione 2 (June 2017)

Volume 53 (2017): Edizione 1 (March 2017)

Volume 52 (2016): Edizione 1 (December 2016)

Volume 51 (2016): Edizione 1 (September 2016)

Volume 50 (2016): Edizione 1 (June 2016)

Volume 49 (2016): Edizione 1 (March 2016)

Volume 48 (2015): Edizione 1 (December 2015)

Volume 47 (2015): Edizione 1 (September 2015)

Volume 46 (2015): Edizione 1 (June 2015)

Volume 45 (2015): Edizione 1 (March 2015)

Volume 44 (2014): Edizione 1 (December 2014)

Volume 43 (2014): Edizione 1 (September 2014)

Volume 42 (2014): Edizione 1 (June 2014)

Volume 41 (2014): Edizione 1 (March 2014)

Volume 40 (2013): Edizione 1 (December 2013)

Volume 39 (2013): Edizione 1 (September 2013)

Volume 38 (2013): Edizione 1 (June 2013)

Volume 37 (2013): Edizione 1 (March 2013)

Dettagli della rivista
Formato
Rivista
eISSN
2543-5361
Pubblicato per la prima volta
17 Oct 2014
Periodo di pubblicazione
4 volte all'anno
Lingue
Inglese

Cerca

Volume 58 (2022): Edizione 1 (March 2022)

Dettagli della rivista
Formato
Rivista
eISSN
2543-5361
Pubblicato per la prima volta
17 Oct 2014
Periodo di pubblicazione
4 volte all'anno
Lingue
Inglese

Cerca

7 Articoli

Editorial

Accesso libero

Editorial

Pubblicato online: 04 Jul 2022
Pagine: 1 - 2

Astratto

Empirical Paper

Accesso libero

Assessing the diversification risk of a single equity market: evidence from the largest European stock indexes

Pubblicato online: 13 May 2022
Pagine: 3 - 16

Astratto

Abstract

Diversification of financial securities is considered a substantial element of portfolio risk. In this context, the construction of an optimal portfolio is an ongoing concern for portfolio managers. This study measures the risk–reward tradeoffs linked to the stock indexes of Germany, Spain, Italy, France, and England. First, the stock indexes are analyzed as individual portfolios and later compared to the hypothetical common equity index. The results show diversification benefits gained from a hypothetical common European stock market. Individual stock prices and trade volumes are collected weekly from January 1, 2008 to December 31, 2018. The results indicate that, on average, the most well-diversified equity indexes are IBEX35, FTSE MIB, and FTSE100. In contrast, DAX, MDAX, and CAC40 on average tend to be less diversified. The diversification risk for DAX, MDAX, and CAC40 decreases from joining a common hypothetical stock market, while for FTSE100, FTSE MIB, and IBEX it increases.

Parole chiave

  • diversification benefits
  • financial crisis
  • risk perspective
  • single equity market
  • stock index

JEL Classification

  • G11
  • G15
Accesso libero

Don’t tell me stories – the narratives of retirement and their relation with brand associations

Pubblicato online: 02 Jun 2022
Pagine: 17 - 32

Astratto

Abstract Purpose

The concept of cultural branding based on various narratives has been established in the marketing literature, but there is a lack of studies linking this concept with brand-related effects. The aim of this paper is to explore and explain the possible relationships between various brand narratives based on the changing meaning of retirement and brand associations.

Design/methodology/approach

An experimental design was used to test the proposed conceptual model and examine the impact of brand narrative on brand associations. Data were collected using an online survey from a random group of 432 respondents and analyzed using MANOVA.

Findings

Our research did not confirm that in the case of financial products, brand narratives represented by distinctive retirement cultural codes had an impact on brand associations. Partial relation was found only for brand personality.

Originality

This is the first study that explores brand narratives’ based on cultural codes relations with brand associations.

Parole chiave

  • brand associations
  • brand narrative
  • cultural branding
  • cultural codes
  • retirement

JEL Classification

  • M31
  • M37
Accesso libero

Poland and global value chains at the beginning of the 21st century – An opportunity or a threat?

Pubblicato online: 13 May 2022
Pagine: 33 - 43

Astratto

Abstract

This article aims to examine and present trade relations in global value chains (GVCs) and their impact on Polish trade, emphasizing Poland's ability to react to rapid changes in the global economy, as in the case of the COVID-19 pandemic. For this purpose, the author proposed a two-stage study. The first stage focuses on analyzing selected indexes describing the Polish share and position in GVCs against the background of the European Union (EU) and OECD countries. The second stage is related to the analysis of the latest economic trade data and the reaction of Poland, the EU, and OECD to changes in international trade in 2020 and 2021 in the context of GVC. The study uses data from the OECD and WTO Trade in Value Added Database and the Eurostat Database. The relatively quick adaptation of Poland to the world's standards indicates great possibilities for adaptation of the Polish economy. The share of foreign value added in Polish exports was consistent with global trends. The export orientation of Polish production increased during the analyzed period, proving Poland's deep commitment to global production chains. Despite a similar decline in import and export in the first months of 2020, as in the OECD and the EU26, the growth dynamics in the following months were higher in Poland. Many industries in Poland are highly dependent on the smooth operation of GVCs. At the same time, the service sector is gaining importance, and its share in exports is systematically growing. The highly flexible nature of Poland's international trade allowed it to reduce the negative impact of the COVID-19 pandemic on its economy.

Parole chiave

  • global value chain
  • GVC
  • GVC participation
  • GVC position
  • trade

JEL Classification

  • F13
  • F15
  • F6
Accesso libero

Forms of COVID-19 state aid by beneficiary size in Poland in 2020

Pubblicato online: 04 Jul 2022
Pagine: 44 - 63

Astratto

Abstract

Lockdowns imposed by the European Union (EU) Member States produced significant consequences in the form of losses to companies, which is why the Member States decided to assist businesses from public funds. This paper aims to identify and initially assess the implementation of schemes under which coronavirus disease-2019 (COVID-19)-related state aid was granted in Poland in 2020 for different instruments and beneficiary sizes. The idea was to find out how well aforementioned schemes responded to the needs of companies affected the most by the COVID-19-inflicted crisis. To this end, statistical analysis was deployed to learn about the share of individual groups of businesses of different sizes in support instruments granted in relation with COVID-19 by type of aid. The study helped to demonstrate that Polish aid schemes approved by the European Commission in 2020 assisted mainly micro- and small-sized companies, which usually suffered from poor liquidity, by predominantly soft instruments.

Parole chiave

  • COVID-19 crisis
  • COVID-19 state aid
  • European Union
  • Poland
  • SMEs

JEL Classification

  • G38
  • H25
  • H32
  • H71
  • L53
Accesso libero

Who gains more from networking? A comparative study of Polish exporting and non-exporting SMEs

Pubblicato online: 04 Jul 2022
Pagine: 64 - 79

Astratto

Abstract Paper’s objectives

The paper aims to identify differences in the perceived benefits of cooperation in domestic and foreign networks achieved by Polish small and medium enterprise (SME) exporters and non-exporters.

Methods applied

A quantitative study was conducted using computer-assisted telephone interviewing and computer-assisted web interviewing on 240 Polish exporting and non-exporting SMEs. The t-test and correlation analysis were used to investigate the phenomena under study.

Findings

While exporting SMEs attach greater importance to networking with foreign partners than non-exporting ones, domestic partners are of equal importance for exporting and non-exporting firms. Exporting SMEs perceive local business partners to have more influence on their market success than foreign ones. Exporting SMEs benefit more from networking than non-exporting companies.

Originality/value

The paper compares the importance of local and foreign network partners for the market success of exporting and non-exporting SMEs, contributing to both internationalization and entrepreneurial literature.

Parole chiave

  • exporters
  • networking
  • Poland
  • SMEs

JEL Classification

  • M16
  • F23

In-depth Literature Review

Accesso libero

Startup Accelerators

Pubblicato online: 13 May 2022
Pagine: 80 - 118

Astratto

Abstract

Accelerators have been becoming increasingly popular among young entrepreneurs interested in developing products, attracting investors, or establishing relations with industry represented by large companies.

The focus of the studies is to conduct literature review due to the small number of scientific articles are available on this topic. The article aims to show the current state of knowledge about startup accelerators and the support they provide. It outlines what added value accelerators offer in their programs for young innovative companies.

To achieve the stated aim, the authors combine a systematic literature review with a bibliometric analysis. The results of this research will be helpful in better matching the developed project with existing accelerator programs on the market. It can contribute to a better understanding of the principles governing the programs, program expectations of the accelerator and its partners with respect to the proposed solutions (corporations, business angels, and venture capital funds).

Parole chiave

  • accelerator
  • bibliometric analysis
  • literature review
  • startup
  • startup accelerator

JEL Classification

  • G24
  • G32
  • G23
  • L20
  • L26
7 Articoli

Editorial

Accesso libero

Editorial

Pubblicato online: 04 Jul 2022
Pagine: 1 - 2

Astratto

Empirical Paper

Accesso libero

Assessing the diversification risk of a single equity market: evidence from the largest European stock indexes

Pubblicato online: 13 May 2022
Pagine: 3 - 16

Astratto

Abstract

Diversification of financial securities is considered a substantial element of portfolio risk. In this context, the construction of an optimal portfolio is an ongoing concern for portfolio managers. This study measures the risk–reward tradeoffs linked to the stock indexes of Germany, Spain, Italy, France, and England. First, the stock indexes are analyzed as individual portfolios and later compared to the hypothetical common equity index. The results show diversification benefits gained from a hypothetical common European stock market. Individual stock prices and trade volumes are collected weekly from January 1, 2008 to December 31, 2018. The results indicate that, on average, the most well-diversified equity indexes are IBEX35, FTSE MIB, and FTSE100. In contrast, DAX, MDAX, and CAC40 on average tend to be less diversified. The diversification risk for DAX, MDAX, and CAC40 decreases from joining a common hypothetical stock market, while for FTSE100, FTSE MIB, and IBEX it increases.

Parole chiave

  • diversification benefits
  • financial crisis
  • risk perspective
  • single equity market
  • stock index

JEL Classification

  • G11
  • G15
Accesso libero

Don’t tell me stories – the narratives of retirement and their relation with brand associations

Pubblicato online: 02 Jun 2022
Pagine: 17 - 32

Astratto

Abstract Purpose

The concept of cultural branding based on various narratives has been established in the marketing literature, but there is a lack of studies linking this concept with brand-related effects. The aim of this paper is to explore and explain the possible relationships between various brand narratives based on the changing meaning of retirement and brand associations.

Design/methodology/approach

An experimental design was used to test the proposed conceptual model and examine the impact of brand narrative on brand associations. Data were collected using an online survey from a random group of 432 respondents and analyzed using MANOVA.

Findings

Our research did not confirm that in the case of financial products, brand narratives represented by distinctive retirement cultural codes had an impact on brand associations. Partial relation was found only for brand personality.

Originality

This is the first study that explores brand narratives’ based on cultural codes relations with brand associations.

Parole chiave

  • brand associations
  • brand narrative
  • cultural branding
  • cultural codes
  • retirement

JEL Classification

  • M31
  • M37
Accesso libero

Poland and global value chains at the beginning of the 21st century – An opportunity or a threat?

Pubblicato online: 13 May 2022
Pagine: 33 - 43

Astratto

Abstract

This article aims to examine and present trade relations in global value chains (GVCs) and their impact on Polish trade, emphasizing Poland's ability to react to rapid changes in the global economy, as in the case of the COVID-19 pandemic. For this purpose, the author proposed a two-stage study. The first stage focuses on analyzing selected indexes describing the Polish share and position in GVCs against the background of the European Union (EU) and OECD countries. The second stage is related to the analysis of the latest economic trade data and the reaction of Poland, the EU, and OECD to changes in international trade in 2020 and 2021 in the context of GVC. The study uses data from the OECD and WTO Trade in Value Added Database and the Eurostat Database. The relatively quick adaptation of Poland to the world's standards indicates great possibilities for adaptation of the Polish economy. The share of foreign value added in Polish exports was consistent with global trends. The export orientation of Polish production increased during the analyzed period, proving Poland's deep commitment to global production chains. Despite a similar decline in import and export in the first months of 2020, as in the OECD and the EU26, the growth dynamics in the following months were higher in Poland. Many industries in Poland are highly dependent on the smooth operation of GVCs. At the same time, the service sector is gaining importance, and its share in exports is systematically growing. The highly flexible nature of Poland's international trade allowed it to reduce the negative impact of the COVID-19 pandemic on its economy.

Parole chiave

  • global value chain
  • GVC
  • GVC participation
  • GVC position
  • trade

JEL Classification

  • F13
  • F15
  • F6
Accesso libero

Forms of COVID-19 state aid by beneficiary size in Poland in 2020

Pubblicato online: 04 Jul 2022
Pagine: 44 - 63

Astratto

Abstract

Lockdowns imposed by the European Union (EU) Member States produced significant consequences in the form of losses to companies, which is why the Member States decided to assist businesses from public funds. This paper aims to identify and initially assess the implementation of schemes under which coronavirus disease-2019 (COVID-19)-related state aid was granted in Poland in 2020 for different instruments and beneficiary sizes. The idea was to find out how well aforementioned schemes responded to the needs of companies affected the most by the COVID-19-inflicted crisis. To this end, statistical analysis was deployed to learn about the share of individual groups of businesses of different sizes in support instruments granted in relation with COVID-19 by type of aid. The study helped to demonstrate that Polish aid schemes approved by the European Commission in 2020 assisted mainly micro- and small-sized companies, which usually suffered from poor liquidity, by predominantly soft instruments.

Parole chiave

  • COVID-19 crisis
  • COVID-19 state aid
  • European Union
  • Poland
  • SMEs

JEL Classification

  • G38
  • H25
  • H32
  • H71
  • L53
Accesso libero

Who gains more from networking? A comparative study of Polish exporting and non-exporting SMEs

Pubblicato online: 04 Jul 2022
Pagine: 64 - 79

Astratto

Abstract Paper’s objectives

The paper aims to identify differences in the perceived benefits of cooperation in domestic and foreign networks achieved by Polish small and medium enterprise (SME) exporters and non-exporters.

Methods applied

A quantitative study was conducted using computer-assisted telephone interviewing and computer-assisted web interviewing on 240 Polish exporting and non-exporting SMEs. The t-test and correlation analysis were used to investigate the phenomena under study.

Findings

While exporting SMEs attach greater importance to networking with foreign partners than non-exporting ones, domestic partners are of equal importance for exporting and non-exporting firms. Exporting SMEs perceive local business partners to have more influence on their market success than foreign ones. Exporting SMEs benefit more from networking than non-exporting companies.

Originality/value

The paper compares the importance of local and foreign network partners for the market success of exporting and non-exporting SMEs, contributing to both internationalization and entrepreneurial literature.

Parole chiave

  • exporters
  • networking
  • Poland
  • SMEs

JEL Classification

  • M16
  • F23

In-depth Literature Review

Accesso libero

Startup Accelerators

Pubblicato online: 13 May 2022
Pagine: 80 - 118

Astratto

Abstract

Accelerators have been becoming increasingly popular among young entrepreneurs interested in developing products, attracting investors, or establishing relations with industry represented by large companies.

The focus of the studies is to conduct literature review due to the small number of scientific articles are available on this topic. The article aims to show the current state of knowledge about startup accelerators and the support they provide. It outlines what added value accelerators offer in their programs for young innovative companies.

To achieve the stated aim, the authors combine a systematic literature review with a bibliometric analysis. The results of this research will be helpful in better matching the developed project with existing accelerator programs on the market. It can contribute to a better understanding of the principles governing the programs, program expectations of the accelerator and its partners with respect to the proposed solutions (corporations, business angels, and venture capital funds).

Parole chiave

  • accelerator
  • bibliometric analysis
  • literature review
  • startup
  • startup accelerator

JEL Classification

  • G24
  • G32
  • G23
  • L20
  • L26

Pianifica la tua conferenza remota con Sciendo