Don’t tell me stories – the narratives of retirement and their relation with brand associations
Monika Hajdas
Wroclaw University of Economics and BusinessWroclaw, Poland
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, Joanna Radomska
Wroclaw University of Economics and BusinessWroclaw, Poland
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, Aleksandra Szpulak
Wroclaw University of Economics and BusinessWroclaw, Poland
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oraz Susana C. Silva
Católica Porto Business School, Universidade Católica PortuguesaPorto, Portugal
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31 mar 2022
O artykule
Kategoria artykułu: Empirical Paper
Data publikacji: 31 mar 2022
Zakres stron: 17 - 32
Otrzymano: 07 lut 2022
Przyjęty: 31 mar 2022
DOI: https://doi.org/10.2478/ijme-2022-0005
Słowa kluczowe
© 2022 Monika Hajdas et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Hajdas, Monika
Wroclaw University of Economics and BusinessWroclaw, Poland
Radomska, Joanna
Wroclaw University of Economics and BusinessWroclaw, Poland
Szpulak, Aleksandra
Wroclaw University of Economics and BusinessWroclaw, Poland
Silva, Susana C.
Católica Porto Business School, Universidade Católica PortuguesaPorto, Portugal