Don’t tell me stories – the narratives of retirement and their relation with brand associations
Monika Hajdas
Wroclaw University of Economics and BusinessWroclaw, Poland
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, Joanna Radomska
Wroclaw University of Economics and BusinessWroclaw, Poland
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, Aleksandra Szpulak
Wroclaw University of Economics and BusinessWroclaw, Poland
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y Susana C. Silva
Católica Porto Business School, Universidade Católica PortuguesaPorto, Portugal
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31 mar 2022
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Categoría del artículo: Empirical Paper
Publicado en línea: 31 mar 2022
Páginas: 17 - 32
Recibido: 07 feb 2022
Aceptado: 31 mar 2022
DOI: https://doi.org/10.2478/ijme-2022-0005
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© 2022 Monika Hajdas et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Hajdas, Monika
Wroclaw University of Economics and BusinessWroclaw, Poland
Radomska, Joanna
Wroclaw University of Economics and BusinessWroclaw, Poland
Szpulak, Aleksandra
Wroclaw University of Economics and BusinessWroclaw, Poland
Silva, Susana C.
Católica Porto Business School, Universidade Católica PortuguesaPorto, Portugal