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Generative AI for Marketing Content Creation: New Rules for an Old Game

Mark Heitmann
Mark Heitmann
   | 25 avr. 2024
NIM Marketing Intelligence Review's Cover Image
NIM Marketing Intelligence Review
Édition 16 (2024): Edition 1 (May 2024)
Generative AI – Reshaping the Marketing Landscape
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Publié en ligne: 25 avr. 2024
Pages: 10 - 17
DOI: https://doi.org/10.2478/nimmir-2024-0002
Mots clés
© 2024 Mark Heitmann, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

FIGURE 1

Shifting the productivity frontier of marketing content creation with GenAI
Shifting the productivity frontier of marketing content creation with GenAI

FIGURE 2

Generating effective ads: Actual ads and AI-generated ads for Polestar 3 used in the study
Generating effective ads: Actual ads and AI-generated ads for Polestar 3 used in the study

FIGURE 3

Performance of actual ads compared to AI-generated ads
Performance of actual ads compared to AI-generated ads
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Anglais
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2 fois par an
Sujets de la revue:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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