Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review
, , y
08 may 2020
Acerca de este artículo
Publicado en línea: 08 may 2020
Páginas: 1 - 14
Recibido: 07 jun 2019
Aceptado: 22 nov 2019
DOI: https://doi.org/10.2478/pcssr-2020-0008
Palabras clave
© 2020 Joey Gawrysiak et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Gawrysiak, Joey
Shenandoah UniversityWinchester
Burton, Rick
Syracuse UniversitySyracuse
Jenny, Seth
Slippery Rock University of PennsylvaniaSlippery Rock
Williams, Dylan
University of AlabamaTuscaloosa