Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review
, , e
08 mag 2020
INFORMAZIONI SU QUESTO ARTICOLO
Pubblicato online: 08 mag 2020
Pagine: 1 - 14
Ricevuto: 07 giu 2019
Accettato: 22 nov 2019
DOI: https://doi.org/10.2478/pcssr-2020-0008
Parole chiave
© 2020 Joey Gawrysiak et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Gawrysiak, Joey
Shenandoah UniversityWinchester
Burton, Rick
Syracuse UniversitySyracuse
Jenny, Seth
Slippery Rock University of PennsylvaniaSlippery Rock
Williams, Dylan
University of AlabamaTuscaloosa