Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review
, , et
08 mai 2020
À propos de cet article
Publié en ligne: 08 mai 2020
Pages: 1 - 14
Reçu: 07 juin 2019
Accepté: 22 nov. 2019
DOI: https://doi.org/10.2478/pcssr-2020-0008
Mots clés
© 2020 Joey Gawrysiak et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Gawrysiak, Joey
Shenandoah UniversityWinchester
Burton, Rick
Syracuse UniversitySyracuse
Jenny, Seth
Slippery Rock University of PennsylvaniaSlippery Rock
Williams, Dylan
University of AlabamaTuscaloosa