Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review

Publicado en línea: 08 may 2020

Páginas: 1 - 14

Recibido: 07 jun 2019

Aceptado: 22 nov 2019

DOI: https://doi.org/10.2478/pcssr-2020-0008

Palabras clave

esports, branding, marketing, sponsorship, video gaming

© 2020 Joey Gawrysiak et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.