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NIM Marketing Intelligence Review

Volumen 16 (2024): Edición 2 (Noviembre 2024)

Platform Business

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9 Artículos
Acceso abierto | 26 oct 2024
Editorial
Andrei Hagiu

Andrei Hagiu

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Hagiu, Andrei
 y 
Bobby Zhou

Bobby Zhou

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Zhou, Bobby
  
Acceso abierto | 26 oct 2024
Transforming Products into Platforms: Unearthing New Avenues for Business Innovation
Andrei Hagiu

Andrei Hagiu

Associate Professor of Information Systems, Boston University Questrom School of BusinessBoston,
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Hagiu, Andrei
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Bobby Zhou

Bobby Zhou

Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland
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Zhou, Bobby
  
Acceso abierto | 26 oct 2024
Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD
Hemant K. Bhargava

Hemant K. Bhargava

Distinguished Professor, Jerome and Elsie Suran Chair in Technology Management, University of CaliforniaDavis,
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Bhargava, Hemant K.
, 
Jan Krämer

Jan Krämer

Professor for Information Systems, University of Passau
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Krämer, Jan
 y 
Abhinav Kishore

Abhinav Kishore

Product Innovation and Growth Leader, LatentView Analytics
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Kishore, Abhinav
  
Acceso abierto | 26 oct 2024
Chinese and US Digital Platforms: Exploring Key Differences in Strategies
Xiaoquan (Michael) Zhang

Xiaoquan (Michael) Zhang

CUHK Business School, Chinese University of Hong Kong
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Zhang, Xiaoquan (Michael)
  
Acceso abierto | 26 oct 2024
Big Tech Platforms: What Are the Limits to “Big Brother” Surveillance and Influence?
Annabelle Gawer

Annabelle Gawer

Centre of Digital Economy (CoDE), Surrey Business School, University of Surrey
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Gawer, Annabelle
  
Acceso abierto | 26 oct 2024
Mastering the Digital Regulatory Maze: Strategies for Marketing Success in a Complex Landscape
Daniel Sokol

Daniel Sokol

Carolyn Craig Franklin Chair in Law and Business at the USC Gould School of Law and Professor of Business at the Marshall School of Business, University of Southern CaliforniaLos Angeles,
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Sokol, Daniel
  
Acceso abierto | 26 oct 2024
Web3 and the Future of the Digital Platform Economy: The Tricky Business of Finding the “Just Right” Level of Decentralization
Hanna Halaburda

Hanna Halaburda

Associate Professor of Technology, Operations and Statistics, New York UniversityNew York,
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Halaburda, Hanna
 y 
Daniel Obermeier

Daniel Obermeier

Postdoctoral Researcher at the Department of Technology, Operations and Statistics, New York UniversityNew York,
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Obermeier, Daniel
  
Acceso abierto | 26 oct 2024
Responsible Platforms: Aiming for Social Value Rather than Scale
Giana Eckhardt

Giana Eckhardt

King’s Business School, King’s College London
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Eckhardt, Giana
, 
Aleksandrina Atanasova

Aleksandrina Atanasova

Bayes Business School, City, University of London
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Atanasova, Aleksandrina
, 
Mikko Laamanen

Mikko Laamanen

Research Professor with the Technology and Sustainability research group at Consumption Research NorwayOslo,
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Laamanen, Mikko
 y 
Christine Kittinger-Rosanelli

Christine Kittinger-Rosanelli

Nuremberg Institute for Market DecisionsNuremberg,
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Kittinger-Rosanelli, Christine
  
Acceso abierto | 26 oct 2024
Make Your Dream Events Real: Creating Value by Connecting the Event Industry with Its Consumers: Interview with Julie Roth Novack, CEO and Cofounder of PartySlate

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Idioma:
Inglés
Calendario de la edición:
2 veces al año
Temas de la revista:
Negocios y Economía, Economía política, Finanzas públicas y teoría fiscal, Gestión empresarial, Marketing, ventas, relaciones con el cliente, Gestión, organización, gobierno corporativo, Gestión empresarial, otros
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