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Zeitschriftendaten
Format
Zeitschrift
eISSN
1899-4849
Erstveröffentlichung
31 Dec 2009
Erscheinungsweise
4 Hefte pro Jahr
Sprachen
Englisch

Suche

Volumen 66 (2015): Heft 1 (June 2015)

Zeitschriftendaten
Format
Zeitschrift
eISSN
1899-4849
Erstveröffentlichung
31 Dec 2009
Erscheinungsweise
4 Hefte pro Jahr
Sprachen
Englisch

Suche

7 Artikel
Uneingeschränkter Zugang

A Systematic Literature Review on Ambush Marketing in Sport

Online veröffentlicht: 10 Jul 2015
Seitenbereich: 14 - 27

Zusammenfassung

Abstract

The aim of the paper was to outline and evaluate the existing scientific achievements regarding the phenomenon of ambush marketing in sport, mark the dominating problematic areas, and create a literature database for the purposes of further research. The systematic literature review was conducted in the following stages: planning and conducting the review, analysis, and description of the results. The preliminary analysis included a combined number of 21,176 studies published between 1984-2013 in journals, books, and other sources included in analyzed databases, chosen using a meta-keyword: ambush. Analysis of the subject literature on the phenomenon of ambush marketing in sport allows for the classification of the works into three dominating research areas: identification of ambush marketing phenomenon, identification of the influence of ambush marketing practices on consumers, and identification of counter-ambush strategies. This review indicates the need for secondary research in social sciences in a more systematic way and more rigorously than it was done until now.

Schlüsselwörter

  • Systematic review
  • marketing
  • ambush marketing
  • sport
  • mega-events
Uneingeschränkter Zugang

Philosophy of Sport Education: Main Issues and Methodology

Online veröffentlicht: 10 Jul 2015
Seitenbereich: 5 - 13

Zusammenfassung

Abstract

The aim of this study is to reflect upon the main issues of the so-called philosophy of sport education, showing its methodologies and possible use in the context of sport studies. This study will begin answering two of the main questions dealing with the issues of the philosophy of sport education, that is: what are sport and its values from an educational philosophical perspective and how can we put these values into practice through a practical methodology?

The study will show that the philosophy of sport education is a human science capable of developing both a theoretical and practical knowledge very useful for physical education teachers, sport educators, athletes, and coaches. The aim of this philosophical science is to analyze and understand sport in order to give it an educational and hermeneutical sense: that is, interpreting and not merely describing sport and its complex problems, and trying to find a solution in light of a pedagogical perspective and through a reflexive methodology of intervention.

Schlüsselwörter

  • philosophy
  • education
  • sport
  • hermeneutics
  • methodology
Uneingeschränkter Zugang

Heroes and Villains in Uruguayan Soccer (2010-2014): A discursive Approach

Online veröffentlicht: 10 Jul 2015
Seitenbereich: 28 - 42

Zusammenfassung

Abstract

This paper proposes to discuss, through an individual case study of four athletes, the mechanisms used by the Uruguayan sports press in the discursive construction of national soccer heroes and villains in the 2010-2014 period.

The article begins with a theoretically founded introduction to the processes of media construction of sports heroes and their importance in the socialization process individuals go through in any given society.

Afterwards, a brief case study of the selected athletes is developed in light of this theoretical framework, focusing on the mechanisms used for discursively constructing heroes and their transformations into villains.

Finally, the selected cases are summarized, underlying the media atribution of certain values and features considered socially desirable by Uruguayan society.

Schlüsselwörter

  • sport heroes
  • mass media
  • soccer
  • uruguay
Uneingeschränkter Zugang

The Experience of Dual Career through Slovak Athletes’ Eyes

Online veröffentlicht: 10 Jul 2015
Seitenbereich: 53 - 64

Zusammenfassung

Abstract

The purpose of this study was to examine how Slovak athletes experience dual career (the combination of an athletic career with education and/or work). The study strived to gain an understanding of the athletes’ attitudes towards education as well as perceived difficulties and supporting elements in pursuing dual career. Five athletes were interviewed once for approx. 105 min. The interviews and data analysis were based on Intepretative Phenomenological Analysis (IPA) and the interviews were focused on their experience in combining an athletic career with education or work. The athletes experienced dual career as manageable as long as they were assisted by at least simple supportive structures and provided flexible arrangements. Peers had played an important role in athletes’ decision-making concerning dual career and in providing social support when facing challenges within dual career. The teachers’ prejudice against the athletes based on their athletic role and the lack of dual career structures appeared to be significant deficiencies in dual career support. Finally, the analysis revealed the negative perception of athletes and sport science students by educational representatives. This perception may be a hurdle to be overcome in future dual career development.

Schlüsselwörter

  • athletic career
  • education
  • work
  • interpretative phenomenological analysis
  • lived experience
Uneingeschränkter Zugang

New Prospect for Improving University Students’ Quality of Life

Online veröffentlicht: 10 Jul 2015
Seitenbereich: 65 - 74

Zusammenfassung

Abstract

It is well-known that the poor exercise habits characterizing modern civilization are a high risk factor in health. Countervailing them is the responsibility of all social subsystems. This study aims to observe the role of higher education within the framework of comprehensive research carried out at the University of Pannonia, Hungary. A course meeting university standards has been developed for students, the future opinion-shapers, which intends to strengthen the health consciousness, the basis of physical fitness. The objective of the article is to prove the effectiveness of the course and its impact on lifestyle through a longitudinal study. Accordingly, it aims to answer the following questions: Can a change be observed in the factors of students’ psychological and health-related quality of life? Does the health consciousness developed by the course result in a more efficient health-enhancing physical activity? Does broadening knowledge provide long-term motivation for maintaining an active lifestyle? The efficiency of the course has been evaluated through changes observed in the participating students’ quality of life and health consciousness using the following methods: survey (N= 479), in-depth interview (N= 86), and triangulation. The results of the study support the basic assumption that the knowledge acquired in the course contributes in the short run to the students planning their health-preserving life-coaching more consciously, while quality of life indicators change in the long run. Consequently, it has been determined that the transmission of knowledge through the course is an undertakeable and successful endeavor of higher education in the field of health education.

Schlüsselwörter

  • health education
  • health promotion
  • higher education
  • fitness
  • quality of life
Uneingeschränkter Zugang

Why Pluralism, Relativism, and Panthareism: An Ethical Landscape with Sport in the Background*

Online veröffentlicht: 10 Jul 2015
Seitenbereich: 75 - 87

Zusammenfassung

Abstract

In reference to the monograph entitled “Sports and Ethics: Philosophical Studies”, published in the “Physical Culture and Sport. Studies and Research” quarterly (2014, vol. 62), and in particular in reference to the paper entitled “The Normative Ethics and Sport” (Kosiewicz, 2014, pp. 5-22), the article presents new and at the same time supplementary views on the relationships between sports and normative ethics. The main objective of the paper is to provide a rationale as to why these relationships may be viewed in the context of the assumptions of ethical pluralism, ethical relativism, ethical panthareism, and axionormative negationism.

The text is of a strictly cognitive and extra-ideological nature and it attempts to avoid moral valuation, moralism, and moralizing. The view it postulates is also labeled as ethical negationism, which rejects the necessity for external support and enhancement of sports rivalry rules with moral principles. It assumes that regulations, book rules, and game rules as well as the principles of sports rivalry ought to be of an entirely amoral character, independent of ethics.

The article suggests minimizing the impact of moral postulates on sport. It postulates a need for widespread propagation of this point of view in competitive, professional, spectator, and Olympic sport disciplines, as well as in top-level sports or elite sports. The views presented in the paper point to the need to separate normative ethics from sports as far as it is at all possible in contemporary sports indoctrinated with obligations or attitudes of a moral tenor. This is because normative ethics – according to the author - is relative ethics, depending on an unlimited number of variables, e.g., various social contexts or individual points of view.

The text engages in a polemic with colloquial and evaluative opinions of those sports fans who by all means strive to bolster its formal, functional, and axiological status. A significant part of them erroneously attributes sports to an extraordinary moral mission related to promoting an intuitively understood good with a religious and extra-confessional tenor.

Schlüsselwörter

  • professional and spectator sports
  • normative ethics
  • ethical pluralism
  • ethical relativism
  • ethical panthareism
  • ethical negationism
Uneingeschränkter Zugang

Health Status of Healthcare Professionals Working in an Institute for Chronically Ill Psychiatric Patients

Online veröffentlicht: 10 Jul 2015
Seitenbereich: 43 - 52

Zusammenfassung

Abstract

Several research works in the related international literature on sociology and health sciences deal with the state of health in one selected population. In these studies, the chosen sample is often connected with special jobs, especially with healthcare professionals and their working conditions. These studies predominantly examine the self-rated subjective health status using questionnaires. There are others that assess the state of health based not only on self-rated subjective indicators, but also using objective data gained by measuring. Considering the international experiences, we chose a special population in our research – healthcare professionals working in an institute for chronically ill psychiatric patients. Our choice was influenced by the fact that we wanted to include their unique working conditions when exploring and assessing their health status. Moreover, our approach was to assess the objective state of health alongside the subjective factors, as our hypothesis was that the majority of the indicators presumably coincided. The data were collected with the help of three questionnaires and some indicators of the objective health statuses were measured. The findings were processed using the SPSS 17.0 mathematical-statistical software package. Following the descriptive statistics, we applied hierarchic cluster-analysis based on results of the WHOQOLD-BREF26 life-quality questionnaire, the WHO WBI-5 Well Being Index, and on the body composition analysis. The results show the objective and subjective health status of population and the factors that influenced it; the working conditions and the interpersonal contacts in the workplace. The conclusion was that in the examined population the subjective and objective health status doesn’t coincide.

Schlüsselwörter

  • self-rated health
  • objective health status
  • cluster changers
7 Artikel
Uneingeschränkter Zugang

A Systematic Literature Review on Ambush Marketing in Sport

Online veröffentlicht: 10 Jul 2015
Seitenbereich: 14 - 27

Zusammenfassung

Abstract

The aim of the paper was to outline and evaluate the existing scientific achievements regarding the phenomenon of ambush marketing in sport, mark the dominating problematic areas, and create a literature database for the purposes of further research. The systematic literature review was conducted in the following stages: planning and conducting the review, analysis, and description of the results. The preliminary analysis included a combined number of 21,176 studies published between 1984-2013 in journals, books, and other sources included in analyzed databases, chosen using a meta-keyword: ambush. Analysis of the subject literature on the phenomenon of ambush marketing in sport allows for the classification of the works into three dominating research areas: identification of ambush marketing phenomenon, identification of the influence of ambush marketing practices on consumers, and identification of counter-ambush strategies. This review indicates the need for secondary research in social sciences in a more systematic way and more rigorously than it was done until now.

Schlüsselwörter

  • Systematic review
  • marketing
  • ambush marketing
  • sport
  • mega-events
Uneingeschränkter Zugang

Philosophy of Sport Education: Main Issues and Methodology

Online veröffentlicht: 10 Jul 2015
Seitenbereich: 5 - 13

Zusammenfassung

Abstract

The aim of this study is to reflect upon the main issues of the so-called philosophy of sport education, showing its methodologies and possible use in the context of sport studies. This study will begin answering two of the main questions dealing with the issues of the philosophy of sport education, that is: what are sport and its values from an educational philosophical perspective and how can we put these values into practice through a practical methodology?

The study will show that the philosophy of sport education is a human science capable of developing both a theoretical and practical knowledge very useful for physical education teachers, sport educators, athletes, and coaches. The aim of this philosophical science is to analyze and understand sport in order to give it an educational and hermeneutical sense: that is, interpreting and not merely describing sport and its complex problems, and trying to find a solution in light of a pedagogical perspective and through a reflexive methodology of intervention.

Schlüsselwörter

  • philosophy
  • education
  • sport
  • hermeneutics
  • methodology
Uneingeschränkter Zugang

Heroes and Villains in Uruguayan Soccer (2010-2014): A discursive Approach

Online veröffentlicht: 10 Jul 2015
Seitenbereich: 28 - 42

Zusammenfassung

Abstract

This paper proposes to discuss, through an individual case study of four athletes, the mechanisms used by the Uruguayan sports press in the discursive construction of national soccer heroes and villains in the 2010-2014 period.

The article begins with a theoretically founded introduction to the processes of media construction of sports heroes and their importance in the socialization process individuals go through in any given society.

Afterwards, a brief case study of the selected athletes is developed in light of this theoretical framework, focusing on the mechanisms used for discursively constructing heroes and their transformations into villains.

Finally, the selected cases are summarized, underlying the media atribution of certain values and features considered socially desirable by Uruguayan society.

Schlüsselwörter

  • sport heroes
  • mass media
  • soccer
  • uruguay
Uneingeschränkter Zugang

The Experience of Dual Career through Slovak Athletes’ Eyes

Online veröffentlicht: 10 Jul 2015
Seitenbereich: 53 - 64

Zusammenfassung

Abstract

The purpose of this study was to examine how Slovak athletes experience dual career (the combination of an athletic career with education and/or work). The study strived to gain an understanding of the athletes’ attitudes towards education as well as perceived difficulties and supporting elements in pursuing dual career. Five athletes were interviewed once for approx. 105 min. The interviews and data analysis were based on Intepretative Phenomenological Analysis (IPA) and the interviews were focused on their experience in combining an athletic career with education or work. The athletes experienced dual career as manageable as long as they were assisted by at least simple supportive structures and provided flexible arrangements. Peers had played an important role in athletes’ decision-making concerning dual career and in providing social support when facing challenges within dual career. The teachers’ prejudice against the athletes based on their athletic role and the lack of dual career structures appeared to be significant deficiencies in dual career support. Finally, the analysis revealed the negative perception of athletes and sport science students by educational representatives. This perception may be a hurdle to be overcome in future dual career development.

Schlüsselwörter

  • athletic career
  • education
  • work
  • interpretative phenomenological analysis
  • lived experience
Uneingeschränkter Zugang

New Prospect for Improving University Students’ Quality of Life

Online veröffentlicht: 10 Jul 2015
Seitenbereich: 65 - 74

Zusammenfassung

Abstract

It is well-known that the poor exercise habits characterizing modern civilization are a high risk factor in health. Countervailing them is the responsibility of all social subsystems. This study aims to observe the role of higher education within the framework of comprehensive research carried out at the University of Pannonia, Hungary. A course meeting university standards has been developed for students, the future opinion-shapers, which intends to strengthen the health consciousness, the basis of physical fitness. The objective of the article is to prove the effectiveness of the course and its impact on lifestyle through a longitudinal study. Accordingly, it aims to answer the following questions: Can a change be observed in the factors of students’ psychological and health-related quality of life? Does the health consciousness developed by the course result in a more efficient health-enhancing physical activity? Does broadening knowledge provide long-term motivation for maintaining an active lifestyle? The efficiency of the course has been evaluated through changes observed in the participating students’ quality of life and health consciousness using the following methods: survey (N= 479), in-depth interview (N= 86), and triangulation. The results of the study support the basic assumption that the knowledge acquired in the course contributes in the short run to the students planning their health-preserving life-coaching more consciously, while quality of life indicators change in the long run. Consequently, it has been determined that the transmission of knowledge through the course is an undertakeable and successful endeavor of higher education in the field of health education.

Schlüsselwörter

  • health education
  • health promotion
  • higher education
  • fitness
  • quality of life
Uneingeschränkter Zugang

Why Pluralism, Relativism, and Panthareism: An Ethical Landscape with Sport in the Background*

Online veröffentlicht: 10 Jul 2015
Seitenbereich: 75 - 87

Zusammenfassung

Abstract

In reference to the monograph entitled “Sports and Ethics: Philosophical Studies”, published in the “Physical Culture and Sport. Studies and Research” quarterly (2014, vol. 62), and in particular in reference to the paper entitled “The Normative Ethics and Sport” (Kosiewicz, 2014, pp. 5-22), the article presents new and at the same time supplementary views on the relationships between sports and normative ethics. The main objective of the paper is to provide a rationale as to why these relationships may be viewed in the context of the assumptions of ethical pluralism, ethical relativism, ethical panthareism, and axionormative negationism.

The text is of a strictly cognitive and extra-ideological nature and it attempts to avoid moral valuation, moralism, and moralizing. The view it postulates is also labeled as ethical negationism, which rejects the necessity for external support and enhancement of sports rivalry rules with moral principles. It assumes that regulations, book rules, and game rules as well as the principles of sports rivalry ought to be of an entirely amoral character, independent of ethics.

The article suggests minimizing the impact of moral postulates on sport. It postulates a need for widespread propagation of this point of view in competitive, professional, spectator, and Olympic sport disciplines, as well as in top-level sports or elite sports. The views presented in the paper point to the need to separate normative ethics from sports as far as it is at all possible in contemporary sports indoctrinated with obligations or attitudes of a moral tenor. This is because normative ethics – according to the author - is relative ethics, depending on an unlimited number of variables, e.g., various social contexts or individual points of view.

The text engages in a polemic with colloquial and evaluative opinions of those sports fans who by all means strive to bolster its formal, functional, and axiological status. A significant part of them erroneously attributes sports to an extraordinary moral mission related to promoting an intuitively understood good with a religious and extra-confessional tenor.

Schlüsselwörter

  • professional and spectator sports
  • normative ethics
  • ethical pluralism
  • ethical relativism
  • ethical panthareism
  • ethical negationism
Uneingeschränkter Zugang

Health Status of Healthcare Professionals Working in an Institute for Chronically Ill Psychiatric Patients

Online veröffentlicht: 10 Jul 2015
Seitenbereich: 43 - 52

Zusammenfassung

Abstract

Several research works in the related international literature on sociology and health sciences deal with the state of health in one selected population. In these studies, the chosen sample is often connected with special jobs, especially with healthcare professionals and their working conditions. These studies predominantly examine the self-rated subjective health status using questionnaires. There are others that assess the state of health based not only on self-rated subjective indicators, but also using objective data gained by measuring. Considering the international experiences, we chose a special population in our research – healthcare professionals working in an institute for chronically ill psychiatric patients. Our choice was influenced by the fact that we wanted to include their unique working conditions when exploring and assessing their health status. Moreover, our approach was to assess the objective state of health alongside the subjective factors, as our hypothesis was that the majority of the indicators presumably coincided. The data were collected with the help of three questionnaires and some indicators of the objective health statuses were measured. The findings were processed using the SPSS 17.0 mathematical-statistical software package. Following the descriptive statistics, we applied hierarchic cluster-analysis based on results of the WHOQOLD-BREF26 life-quality questionnaire, the WHO WBI-5 Well Being Index, and on the body composition analysis. The results show the objective and subjective health status of population and the factors that influenced it; the working conditions and the interpersonal contacts in the workplace. The conclusion was that in the examined population the subjective and objective health status doesn’t coincide.

Schlüsselwörter

  • self-rated health
  • objective health status
  • cluster changers

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