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Examining Changes in Brand Preferences During Crisis: The Case of Ukraine

Anastasiia Lukianenko

Anastasiia Lukianenko

Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
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Lukianenko, Anastasiia
  
Feb 19, 2025
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Published Online: Feb 19, 2025
Page range: 28 - 41
DOI: https://doi.org/10.25142/aak.2024.009
Keywords
© 2024 Anastasiia Lukianenko, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Lukianenko, Anastasiia
Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Language:
English
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2 times per year
Journal Subjects:
Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Marketing, Sales, Customer Relations, Industries, Small and Medium-Sized Companies (SMU), Small Businesses, Startups, Social Sciences, Sociology, Sociology of Family, Youth, and Aging
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