Examining Changes in Brand Preferences During Crisis: The Case of Ukraine
19 feb 2025
INFORMAZIONI SU QUESTO ARTICOLO
Pubblicato online: 19 feb 2025
Pagine: 28 - 41
DOI: https://doi.org/10.25142/aak.2024.009
Parole chiave
© 2024 Anastasiia Lukianenko, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Lukianenko, Anastasiia
Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky