Examining Changes in Brand Preferences During Crisis: The Case of Ukraine

Online veröffentlicht: 19. Feb. 2025

Seitenbereich: 28 - 41

DOI: https://doi.org/10.25142/aak.2024.009

Schlüsselwörter

consumer behaviour, crisis, ethnocentrism, local brands, Ukrainian economy

© 2024 Anastasiia Lukianenko, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.