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Acta academica karviniensia
Volume 24 (2024): Issue 2 (December 2024)
Open Access
Examining Changes in Brand Preferences During Crisis: The Case of Ukraine
Anastasiia Lukianenko
Anastasiia Lukianenko
Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
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Lukianenko, Anastasiia
Feb 19, 2025
Acta academica karviniensia
Volume 24 (2024): Issue 2 (December 2024)
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Published Online:
Feb 19, 2025
Page range:
28 - 41
DOI:
https://doi.org/10.25142/aak.2024.009
Keywords
consumer behaviour
,
crisis
,
ethnocentrism
,
local brands
,
Ukrainian economy
© 2024 Anastasiia Lukianenko, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
