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Customer Satisfaction and Acceptance of Relationship Marketing Concept: An Exploratory Study in QM Certified Serbian Companies

Dragan Ćoćkalo

Dragan Ćoćkalo

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Ćoćkalo, Dragan
, 
Dejan Đorđević

Dejan Đorđević

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Đorđević, Dejan
 and 
Zvonko Sajfert

Zvonko Sajfert

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Sajfert, Zvonko
  
Apr 13, 2011
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Published Online: Apr 13, 2011
Page range: 32 - 46
DOI: https://doi.org/10.2478/v10051-011-0004-y
Keywords
This content is open access.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Management, Organization, Corporate Governance
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