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A Successful CRM Implementation Project in a Service Company: Case Study

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Faganel, Armand

Oct 01, 2009

A Successful CRM Implementation Project in a Service Company: Case Study's Cover Image

Volume 42 (2009): Issue 5 (September 2009)

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Published Online: Oct 01, 2009

Page range: 199 - 208

DOI: https://doi.org/10.2478/v10051-009-0017-y

Keywords
customer relationship management implementation, customer focus, process approach, quality, customer information, communication, marketing, service company, Slovenia

This content is open access.

Piskar, Franka

Faganel, Armand

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Business Management, Management, Organization, Corporate Governance

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