A Successful CRM Implementation Project in a Service Company: Case Study

Publicado en línea: 01 oct 2009

Páginas: 199 - 208

DOI: https://doi.org/10.2478/v10051-009-0017-y

Palabras clave

customer relationship management implementation, customer focus, process approach, quality, customer information, communication, marketing, service company, Slovenia

This content is open access.