The Use of Social Media in City Marketing Communication with Residents and Tourists – User Segmentation

Data publikacji: 27 mar 2023

Zakres stron: 27 - 32

Otrzymano: 23 lis 2022

Przyjęty: 02 sty 2023

DOI: https://doi.org/10.2478/pjst-2023-0005

Słowa kluczowe

social media, marketing communication, tourist city

© 2023 Piotr Gryszel et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.