Open Access

Boosting Brands with Augmented Reality: Why and When it Works

Philipp A. Rauschnabel

Philipp A. Rauschnabel

Professor of Digital Marketing and Media Innovation, University of the Bundeswehr MunichNeubiberg, Germany
Search for this author on
Sciendo|Google Scholar
Rauschnabel, Philipp A.
  
Oct 26, 2023
Boosting Brands with Augmented Reality: Why and When it Works's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: Oct 26, 2023
Page range: 24 - 29
DOI: https://doi.org/10.2478/nimmir-2023-0013
Keywords
© 2023 Philipp A. Rauschnabel, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Rauschnabel, Philipp A.
Professor of Digital Marketing and Media Innovation, University of the Bundeswehr MunichNeubiberg, Germany
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
Journal RSS Feed