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NIM Marketing Intelligence Review
Volume 15 (2023): Issue 2 (November 2023)
Open Access
Boosting Brands with Augmented Reality: Why and When it Works
Philipp A. Rauschnabel
Philipp A. Rauschnabel
Professor of Digital Marketing and Media Innovation, University of the Bundeswehr Munich
Neubiberg, Germany
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Rauschnabel, Philipp A.
Oct 26, 2023
NIM Marketing Intelligence Review
Volume 15 (2023): Issue 2 (November 2023)
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Published Online:
Oct 26, 2023
Page range:
24 - 29
DOI:
https://doi.org/10.2478/nimmir-2023-0013
Keywords
Augmented Reality
,
Mixed Reality
,
Inspiration
,
Enjoyment
,
Local Presence
© 2023 Philipp A. Rauschnabel, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
