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Brand Purpose and Brand Success

Michael Zürn

Michael Zürn

Nuremberg Institute for Market DecisionsNuremberg,
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Zürn, Michael
, 
Fabian Buder

Fabian Buder

Nuremberg Institute for Market DecisionsNuremberg,
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Buder, Fabian
 and 
Matthias Unfried

Matthias Unfried

Nuremberg Institute for Market DecisionsNuremberg,
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Unfried, Matthias
  
Apr 19, 2023
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Published Online: Apr 19, 2023
Page range: 54 - 59
DOI: https://doi.org/10.2478/nimmir-2023-0008
Keywords
© 2023 Michael Zürn et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Zürn, Michael
Nuremberg Institute for Market DecisionsNuremberg
Buder, Fabian
Nuremberg Institute for Market DecisionsNuremberg
Unfried, Matthias
Nuremberg Institute for Market DecisionsNuremberg
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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