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Journals
NIM Marketing Intelligence Review
Volume 15 (2023): Issue 1 (May 2023)
Open Access
Brand Purpose and Brand Success
Michael Zürn
Michael Zürn
Nuremberg Institute for Market Decisions
Nuremberg,
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Zürn, Michael
,
Fabian Buder
Fabian Buder
Nuremberg Institute for Market Decisions
Nuremberg,
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Buder, Fabian
and
Matthias Unfried
Matthias Unfried
Nuremberg Institute for Market Decisions
Nuremberg,
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Unfried, Matthias
Apr 19, 2023
NIM Marketing Intelligence Review
Volume 15 (2023): Issue 1 (May 2023)
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Published Online:
Apr 19, 2023
Page range:
54 - 59
DOI:
https://doi.org/10.2478/nimmir-2023-0008
Keywords
Brand Purpose
,
Profit
,
Purpose Beyond Profit
,
Customer Benefits
,
Third-Party Effects
,
Net Promoter Score
© 2023 Michael Zürn et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
